Best Time to Post on
Social Media
Platform-specific posting schedules backed by engagement data. Choose your platform below to get the exact hours and days that drive the most reach in 2026.
Best Time to Post
Tue–Fri, 9–11 AM
Morning posts on weekdays outperform evening posts by up to 2.4×.
TikTok
Best Time to Post
Tue–Fri, 7–9 AM & 7–9 PM
TikTok's algorithm rewards early velocity — post when your audience wakes up.
Best Time to Post
Mon–Wed, 9 AM–1 PM
Mid-morning weekday posts reach audiences during their first scroll of the day.
Best Time to Post
Tue–Thu, 8–10 AM
LinkedIn users check their feed before work. Post before 9 AM for maximum visibility.
YouTube
Best Time to Post
Fri–Sun, 2–4 PM
Viewers watch YouTube most on weekends. Upload Friday afternoon to catch the surge.
X (Twitter)
Best Time to Post
Mon–Wed, 8–10 AM
X engagement peaks in the morning when users catch up on news and trending topics.
Universal Best Practices for Posting Times
Post in your audience's timezone, not yours
If 60% of your followers are in the US East Coast, schedule for EST regardless of where you're located. Tareno's scheduling tool handles this automatically.
Consistency beats the 'perfect' time
Posting at 9 AM every Tuesday beats posting at the algorithmically optimal time only once a month. Platform algorithms reward regular publishing patterns.
Test for 4 weeks before adjusting
Don't change your posting schedule after just a few posts. Give each time slot at least 4 weeks of data before drawing conclusions about what works for your specific audience.
Early engagement drives algorithmic reach
Most platforms measure engagement velocity in the first 30–60 minutes. Posting when your audience is most active ensures the algorithm shows your content to more people.
Schedule posts at the perfect time — automatically
Tareno analyzes your audience data and suggests the best publishing times for each platform, then schedules your content automatically — no manual guesswork.
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