What is a social media content planning board?+
A social media content planning board is a visual Kanban tool where every post idea becomes a card that moves through pipeline stages—such as Backlog, Briefing, Draft, Review, and Published. It helps teams plan, brief, and track content from ideation to publication in one shared workspace.
Can I customize the Kanban columns on my content board?+
Yes. Tareno lets you build custom board columns to match your team's workflow, whether you use Backlog → Idea → Briefing → Draft → Review → Scheduled → Published or a simpler pipeline. You can also save these setups as board templates.
How do content briefings work on board cards?+
Each card on your content board includes a built-in briefing where you define target audience, CTA, tone of voice, and creative direction. Your team sees the briefing every time they open the card, so writers and designers always work from the same plan.
What are campaign folders in content boards?+
Campaign folders let you group related board cards under a single project—such as 'Black Friday 2026' or 'Product Launch Q3'—so you can plan, review, and schedule an entire campaign without losing cards across multiple boards.